Digital Guide

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An Independent Guide to Diamonds & Engagement Rings

A little knowledge can make a big difference to what you buy.

£15.00 | 47 page digital guide

Buying a diamond shouldn’t require you to become an expert, but understanding what you’re looking at can make all the difference.

Written by a GIA Accredited Jewellery Professional with over a decade of experience in London’s luxury jewellery industry, this independent guide takes you beyond the 4Cs to help you make a more informed purchase.

£15.00

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the fjc standard

At the heart of the guide is my three-part framework: Structure, Performance and Presence, a practical way to understand diamonds through both technical knowledge and visual judgement.

Whether you're preparing to buy an engagement ring, exploring fine jewellery or simply want to understand diamonds better, this guide gives you the knowledge to ask better questions and make your own decisions.

47 pages. 10 sections.

what you’ll learn

  • How to assess a diamond beyond the 4Cs, including proportions, brilliance, colour and clarity.

  • Where to spend and where to save, understanding what genuinely influences a diamond's appearance and value.

  • Natural vs lab-grown diamonds, the differences and what to consider before choosing.

  • Settings, metals and design, how to choose a ring that looks beautiful and stands the test of time.

  • Certificates, ethics and aftercare, what to look for, what to question and what to expect from a jeweller.

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